About Me

Hi there!……..I’m Sarah-Louise Cragg, The MindKIXX Mentor. I’m a Mind Strategist & Breakthrough Achievement Coach,  a Master Practitioner of NLP, Hypnosis & Time-Line Therapy TM,  & Master Hypnotherapist based in Surrey, England. 

I mostly work with ambitious service-based female entrepreneurs looking to up-level their income & impact without the constant hustle, overwhelm, blocks & self-doubt that are currently keeping them stuck.

Also ambitious resourceful women who are fed up with their 9-5 in the corporate world & they are finally ready to start their own entrepreneurial journey & create a soul-inspired business they are passionate about.  

I’m super happy that I have found a way to combine my passion for helping others with my fascination around the power of the mind alongside my creativity, business expertise & my natural logical structured systems-based mindset. Once I added in all the neuroscience techniques, transformative subconscious mind processes, coaching strategies & personal achievement philosophies that I learnt & wrapped it up altogether, I pretty much found my passion & purpose in life!

Before I started coaching & mentoring though, my 30 year background was fairly consistent in terms of staying in one main field & it led to UK & European Area & Regional Management, leadership training, operational & project management for £multi-million businesses with large teams of up to 1000 people.

My most recent corporate role was UK Retail Operations Manager for 44 stores across the UK, which took me all around the country overseeing teams & operations. After 7 years with this particular company, I eventually decided to take redundancy after a major company restructure.

Over the years, I have project managed major £million department store refurbishments, launched brand new £multi-million fashion retail stores, led brand developments & created marketing campaigns for new product launches.

I have implemented strategic business plans to improve regional profits & headed up overall company operations, internal communications & streamlined systems for better productivity.

My driving force for achieving success in all my roles has always been my passion for coaching, developing & training my teams, equipping them with the leadership skills to be focused, decisive & above all inspirational in their approach.  Having designed & delivered many customer service strategies, management & leadership training courses over the years it became apparent that my next big career shift would be much more people orientated & yet still use my business expertise & my love of creating courses & programs.

My journey to becoming a professional Mind Strategist & Breakthrough Coach started probably around 20 years ago when I became incredibly curious about the mind, neuroscience & our inner potential & the idea that we, as humans currently only used about 10% of our true brain capacity & if that was so, it made me ask the question…….”What could you achieve if you knew how to tap into the remaining 90%?”

This then led me to study the science of success, Neuro-Linguistic Programming, an approach to personal growth that uses language & behavioural suggestions to create deep transformation in the subconscious mind. I also studied positive psychology, consciousness, neuroscience, hypnotherapy & ultimately what behaviours, habits & practices did successful people follow consistently to get results.

With all this new information I was learning, I began to question my own purpose in life & what my great mission was on this planet & so began a personal quest to uncover my true purpose & calling in life. This was no easy mission & it alluded me for years & years & I became frustrated, confused, & stuck so many times, as I sensed the answer was just within my grasp for it to become intangible again & again.

I persisted & was relentless in my pursuit & eventually became enlightened with immense clarity & certainty I was on the right pathway. I began to distil all my knowledge & discoveries gained throughout my fascinating & illuminating quest to find my purpose & went on to create a blueprint program that will help anyone find theirs too.

I now know that if you are looking for your purpose too, you certainly will be thankful that it will take much less time than I did! I created an 8 week program with 4 specific modules & my personal 1-to-1 guidance to help you & its called the Re-InventKIXX  Program.

My desire to understand success strategies & how to create a purposeful life, meant I studied & read ferociously whilst I worked full-time & used my weekends & time off to go on trainings & personal development courses.

This led me to become firstly qualified as a Practitioner of Neuro-Linguistic Programming (NLP), Time-Line Therapy & Hypnosis in 2004 & I started practising with a few private clients whilst I worked full-time. In 2008 I stepped up my expertise & gained 2 more qualifications as a Master Hypnotherapist & a Humanistic Coach, which further deepened & enlightened my understanding of the vast resources & inner potential of everyone, including myself,  to change unhelpful patterns of behaviour & create massive success within one’s personal life.

All this learning & practising of these powerful techniques had such a major profound effect on my own mindset, as I released deep-rooted sadness, fears, anger, guilt & emotional hurts from the past that I had just accepted were part of who I was & I thought they were in-grained in my personality. I came to realise through using NLP, hypnotherapy & Time-Line Therapy techniques that the past does not need to define you & you can create a happier future for yourself when you remove subconscious blocks, self-limiting beliefs & completely eliminate the emotional baggage from your past.

I used to get up 2 hours earlier each day before work, implemented a new morning routine that enabled me to read & study & focus my mind. I devoured 100’s of books & studied everything I could on the mindset, Neuro-Linguistic Programming (NLP), coaching, psychology, hypnosis, the mind-body connection, new thought, quantum physics, meditation, energy healing, law of attraction, manifesting, creative visualisation & the success mindset…..I was beyond excited about what I was discovering.

I began to use some of the coaching techniques & the NLP models of success in the workplace & incorporating some of the strategies in the leadership courses I was designing. This led to stronger more effective leadership, greater team performances, more productivity , record breaking sales & much happier teams.

I continued with my studying & further qualified as a Master Practitioner of NLP, Hypnosis & Time-Line Therapy & then a few years later a Master Coach. At this point I was beginning to become dis-satisfied with working for a company & growing tired within the constraints of a corporate structure where senior-level decision-making was beginning to hamper my creativity & my leadership style.

My life-purpose & mission were calling & my intuition was on high alert & the synchronicity’s that were happening in my life were pointing me onto a different pathway. I started listening intently to the wisdom within & it became obvious that I was no longer feeling fulfilled in the roles I had created in this profession.

So when I took redundancy in September 2017 from my UK Retail Operations role, I decided this was now the perfect opportunity to initially take some time out, rest & recharge my batteries & then begin coaching 1-1 privately.

I started doing one-2-one coaching helping people have more confidence, stop procrastinating, gain more clarity on their direction in life, eliminate emotional eating patterns or lose weight & eat healthier.

I ran several workshops on “The Confidence Mindset” & “The Money Mindset” , set up my social media accounts & began to share my knowledge.

Along the way, I joined several networking groups, eventually co-founding The Network Lounge in Surrey, with a good friend, which incorporated mindset training alongside business networking.

Now, I love combining all my expertise in human psychology, leadership skills & achievement strategies with neuroscience, results driven strategies & aligned action to help my wonderful clients get the results they desire.


You might find me running in the mornings or doing high intensity interval training (HIIT),  resistance & body weight training & I have introduced a daily morning yoga practice into my early morning routine & I’m loving it.

Two of my favourite personal development seminars are, the Tony Robbins Unleash The Power 4 day Event, which was epic & I astounded myself by walking barefoot across 20 feet of red hot burning coals, a true mind over matter experience!  The other one was T. Harv. Eker’s Millionaire Mind Intensive 4 day Event which is about mastering the inner mental game of wealth, which was enlightening & educational.

I’m quite proud of the fact I have completed two London Marathons 2014 & 2019….& they are definitely top of the list of my key accomplishments.

In fact I recently analysed my mindset strategies & visualisation tools that I used to train & complete the marathons & have combined that with another strategy & that gave me the inspiration for the goal achievement blueprint within my new REINVENTKIXX program.

So did someone say Ultra-Marathon next…??



  • NLP Practitioner
  • Time-Line TherapyTM Practitioner
  • Hypnosis Practitioner
  • NLP Master Practitioner
  • NLP Master Coach
  • Time-Line TherapyTM Master Practitioner
  • Master Hypnotherapist
  • Humanistic Master Coach


Interesting Fun Fact You May Not Know!

This is me & my beautiful cocker spaniel Molly who is a little star in her own right & the only Cat Detection Dog in the UK if not the World! She’s been on TV & featured in the media & press countless times now……& a real rascal when she met Holly Willoughby on ITV’s This Morning Show too!

Yes, you did read that right……she does find missing cats & is a trained on scent-match recognition & to-date has reunited over 130 missing cats with their grateful owners.

If you fancy finding out more about Molly & what she does then my partner Colin Butcher wrote a wonderful book about how he trained her & how she became a Pet Detective alongside him. Its called “Molly The Pet Detective Dog” & its written by Colin Butcher & published by Penguin.